You have to consider billing errors, quality of wireless service, contracts and a number of other factors that often lead to customer frustration. With a phone, interaction becomes multifaceted. Of course, the iPhone presented an opportunity that could have made Apple much more involved, similar to administering iTunes for the iPod. Unless something goes wrong, you don't have any reason to speak with an Apple customer-service representative. Outsourcing Unpleasantness : With Apple products, the average consumer's interaction with the company is likely to be low. It's plain and simple: Robust and easy-to-use products not only make your customers happy, but also make them want to buy more products from you in the future. This meticulous planning is a large contributor to Apple's high customer-satisfaction rates. Products That Deliver : Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design. By creating this early exposure, Apple captures customers before they even know that they are customers. If students go through school using Apple products, they become comfortable with the interface and familiar with the superior performance the brand offers. By perpetuating this cycle of media frenzy, Apple keeps its customers excited about buying new Apple products now and in the future.Įducation Sales : By selling its products to schools and universities, Apple turns classrooms into showrooms. With leaked rumors about new developments, its very own expo and mysterious shutdowns of its online store, Apple gift wraps news stories that are just begging for speculation and hype. Media Fodder : Media outlets, especially bloggers, love to write about Apple. If these users enjoy their gadgets, they're more likely to consider buying an Apple computer in the future. By selling products with lower entry costs, it creates an opportunity for new users to be introduced to Apple. Varied Products : Many consumers may not be ready to buy an Apple computer, but they're willing to give gadgets like the iPod or iPhone a try. Once you've become smooth, would you want to go back to uptight?
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The Mac guy is smooth and confident, while PC appears uptight and old. It pushes a strong identification with everything young, up-to-the-minute and smart. Apple users generally don't have to stray to find products and solutions they want.Īre You a Mac? : Let's face it, Apple is a hip brand. This sort of control over the entire user process, from hardware to software, strengthens customer loyalty. For the average user, most Mac programs are produced by Apple.
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Buy an iPod, and you can download music via iTunes. By creating this space, Apple encourages current and new customers to get excited about what it has to offer.Ĭomplete Solutions : Apple's products complement and complete each other. This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. Apple stores are a friendly place where Mac and PC users alike are encouraged to play with and explore the technology that the company offers. By creating a store strictly devoted to Apple products, the company has not only eliminated this problem but has made an excellent customer-loyalty move. Find out more about these and other strategies that Apple employs to achieve its tremendous customer loyalty.Ī Store Just for Apple : Apple has historically been troubled by big-box sales staffers who are ill-informed about its products, a problem that made it difficult for Apple to set its very different products apart from the rest of the computing crowd. However, this brand success is not a result of dumb luck or forces beyond Apple's control it's part of a well-thought-out plan to deliver strong products and to create an Apple culture. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple is a company that enjoys fanatical brand loyalty. Top Video Conferencing Features in 2015ġ1 Effective Strategies Apple Uses to Create Loyal Customers.
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How to Set Up an In-House Contact Center.
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